Guest Blog: WeGrillTable
WeGrillTable – Igniting Social Dining in the UK
WeGrillTable, a trailblazing newcomer, is poised to revolutionise outdoor grilling. As the exclusive
producer of the patented smokeless grill table, they’re setting the table for a whole new social culinary
experience.
Background
Founded in Denmark by visionary entrepreneur Jakob Matthiesen, WeGrillTable embodies innovation.
Their mission? To elevate grilling beyond tradition, sharing the joy of open sky dining and grilling with
friends and family. With the UK as their debut international market, they’re ready to make waves.
Opportunity
In 2024, WeGrillTable faced a pivotal decision: introduce their grill table to the world. The opportunity
lay in their unique design—a grill that eliminates smoke without any aid! so no more red eyes, allowing
diners to focus on flavour and connection.
Solution
1. Patented Technology: WeGrillTable’s cracked the code. Their smokeless grill table combines infrared
radiation heat with precision airflow. No more smoke drifting across the table! effectively revising the
saying “no smoke without a fire”. Acting as a central patio heater, it eliminates the need for multiple
heaters and blankets, allowing everyone to enjoy a starlit evening in comfort.
2. Market Entry: The UK beckoned—a vibrant food culture and a growing appetite for outdoor dining
and a climate reminiscent of Denmark’s with unstable summers. WeGrillTable will soon launch their UK
website, showcasing the grill’s elegance, functionality, and social appeal.
3. Social Dining Experience: Imagine gathering around a WeGrillTable—friends, family, or even
strangers. No smoke, just sizzling conversations, and mouthwatering aromas. The characteristic grill
flavour conserved by the smoke caressing the grill grate without escaping.
4. Versatility in Settings: The WeGrillTable isn’t just for outdoor patios. Its smokeless design makes it an
ideal fit for greenhouses and orangeries, with suitable airing. Imagine enjoying a barbecue amidst lush
greenery or citrus trees, regardless of the weather outside.
Results and Impact
1. Social Connection: WeGrillTable transformed meals and grilling into a unique shared experience. It
wasn’t just about food; it was about forging connections.
2. Buzz on Social Media: WeGrillTable has generated significant excitement and questions on social
media with its simple, innovative design. People love that a bit of chill won’t break up the party and how
it sparks fun, and laughter compared to their standard tables.
Future Directions
WeGrillTable is looking forward to expanding their network in UK and meeting new partners,
distributors, B2B clients, sales agents, and collaborators. They believe in building strong relationships to
grow their brand and bring their innovative grill tables to more people.
Reflection and Lessons Learned
WeGrillTable’s journey teaches us that innovation can spark joy. As smoke dissipates, laughter rises.
Cheers to a future where grilling brings people together, smoke-free and without being cold.
